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Data Is a Creator's Best Friend with Shailesh Kapoor
26 January 2023 . 46 mins 18 secs
Story Tellers and Story Sellers with Vineet Kanabar | Episode 146
Data Is a Creator's Best Friend with Shailesh Kapoor
About Episode
Ever wondered why big films fail, or why shows get renewed or cancelled? Audience research, testing, and performance are the final word for broadcast, OTT or Film producers, and many of them, swear by Ormax - India's only specialized media research & consulting firm. On this episode, Vineet talks to Ormax Founder & CEO, Shailesh Kapoor about their fascinating work over the last 15 years.... Show More
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