About Episode
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">In second part of this episode, Gayatri Kalyanaraman is in conversation with </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Bharath Kumar </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">who is a Marketeer from a Technologist, </span><span style="color: rgb(0, 0, 0);">Head Of Marketing & Cx - Zoho Creator </span><span style="color: rgb(34, 34, 34);">and he’s a Marketing and Content Specialist</span><span style="color: rgb(0, 0, 0); background-color: transparent;">.</span></p><p><br></p><ul><li><span style="background-color: transparent;">Believing the part of Authentic marketing </span></li><li><span style="background-color: transparent;">Creating a Product first and playing secondary to product but how do you differentiate the values of Zoho organization along with product features</span></li><li><span style="background-color: transparent;">Unlearning and becoming second fiddle to the Product</span></li><li><span style="background-color: transparent;">Changing the model to inbound focus from an outbound</span></li><li><span style="background-color: transparent;">Guiding through the vision instead of power </span></li><li><span style="background-color: transparent;">Bharath also shares how he believes that one has to understand their own vision</span></li><li><span style="background-color: transparent;">Bharath further </span></li></ul><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Bharath considers himself as an entrepreneurial marketeer. </span><span style="color: rgb(0, 0, 0);">Bharath has 14+ years of professional work experience that helped him develop expertise in the areas of Lead Generation, Marketing communications, Brand management, Marketing strategy & Content marketing. </span></p><p><span style="color: rgb(0, 0, 0);">Bharath is the marketing head for Zoho Creators for the last 5 years. Prior to that, Bharath was in the product marketing team for Ramco system and TinyOwl. He was the head of communication of Tamil Nadu Circle for Airtel where he was responsible for the content delivery and creating the brand promise for Airtel. Bharath was a software engineering in Infosys for 3 years. </span></p><p><span style="color: rgb(0, 0, 0);">Bharath graduated from College of Engineering Guindy in Mining Engineering and Great Lakes Institute of management. </span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Bharath can be contacted at </span><a href="https://www.linkedin.com/in/bharathkumarb-marketer/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/bharathkumarb-marketer/</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> </span></p><p><br></p><p>You can listen to the Part1 of the podcast below</p><p>https://pm-powerconsulting.com/blog/creating-your-great-day-every-day-with-bharath-kumar/</p><p><br></p>... Show More