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Tempo is the pace at which the beat moves. When a song plays at a fast pace, we move faster. If the song’s pace is slow, we move slower. Studies show that shoppers will match the tempo playing inside a supermarket. When high tempo music is played, consumers spend less time browsing because they move more quickly through the store. When slower music is played, customers spend more time browsing, which can lead to impulse purchases. Knowing this, restaurants can play fast-tempo music to turn tables faster and seat more guests, and retail stores can play slower music to increase shopper browsing time. Volume is the output level of music ranging from silent to loud. Studies discovered that when noisy music plays in a supermarket, consumers spend less time in the store; when softer music plays, consumers spend more time in the store. Higher volume level in supermarkets negatively affects final

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